Export market development


EMDG is changing from 1 July 2021 to a new grants program.

For reimbursement of expenses for the 2020-21 financial year the old EMDG grant is still claimable up until 28 February 2022.

EMDG is changing from 1 July 2021 to a new grants program.

For your expenses to 30 June 2021 the EMDG program continues to operate as before, reimbursing your business for eligible promotional expenses:

  • From 1 July 2021, exporters can apply for reimbursement of expenses for the 2020-21 financial year.
  • Grant Central are accredited EMDG consultants and can lodge an application on your behalf until 28 February 2022.


To be eligible, your business must meet this criteria:

  • Applicants need to have an ABN
  • Eligible applicants have to have spent at least $15k
  • Minimum grant is $5k and maximum $150k
  • Applicants with a turnover of more than$50m are ineligible
  • There is a limit of 8 applications (one per annum)
  • Applicants need to be generating export income by the third application



If this is your first time claiming the grant, you will be allowed to claim two financial years’ worth of expenses.

Overseas Representative

A person who represents you or your company overseas.

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  • All reasonable costs that you pay to have an overseas-based representative (who can be an employee or third party) act on your behalf on a long-term basis to market/promote your product
  • The portion of the fee or expense paid to your overseas representative that relates to the promotion of your Australian products
  • You cannot claim the costs of non-promotional activities such as supplying after-sales service, post-contractual training, sourcing of products, arranging clearance, warehousing or collection of goods, importing or promoting products from other countries
  • This category is capped at $200,000 per application

Marketing Visits

Travel taken overseas to help promote your business or product.

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  • The cost of air travel during the marketing visit eg airfares, departure taxes, etc – visa costs and insurance are no longer claimable
  • An allowance of $350 per day is claimable for overseas marketing visits to help defray accommodation, entertainment, meals, car hire, and taxi expenses
  • The allowance is limited to 21 days per trip
  • If for mixed purpose i.e. promotional and holiday, the cost of the trip will need to be apportioned

Advertising & Promotion

Traditional, digital and online advertising and promotions.

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  • External costs of promotional material, such as:
    • Brochures
    • Videos and DVDs
    • Advertising (including online advertising such as Google and Facebook) and
    • Website development for international customers

Internal costs such as wages of staff are not claimable

Free Samples

Manufactured cost price plus postage of a sample sent to an international client or influencer.

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  • The manufactured or bought in cost of providing free samples of the product you are promoting for export
  • This includes postage or freight costs
  • This category is capped at $15,000

Marketing Consultant

A consultant employed to help you market your business overseas.

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  • The cost of engaging an arms-length consultant to undertake export market research or marketing activities
  • This category is capped at $50,000 per application

Trade Shows & Promotional Events

Attending as an exhibitor or attendee and the associated costs.

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    • The cost of participating in:
      • An international trade fair
      • Seminar
      • in-store promotion
      • international forum
      • private exhibition, or 
      • similar activity


    • The money it costs to participate eg:
      • entry fees
      • stand rental charges and 
      • the cost to freight your promotional materials to the trade fair

Patents & Trademarks

Costs associated with international patents and trademarks.

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  • Payments made to third parties, e.g.patent and trademark attorneys, for the grant, registration or extension of the period of registration of intellectual property for countries other than Australia or New Zealand
  • The cost of insurance premiums paid for protection against possible infringement, in countries outside Australia, of eligible intellectual property
  • This category is capped at $50,000 per application

Overseas Buyers

Costs associated with bringing potential buyers to Australia to view or sample your product or service.

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  • The cost of bringing potential buyers who are non-residents to Australia for an approved export promotion purpose
  • Up to a maximum of $7,500 per buyer per visit
  • Up to a maximum of $45,000 per application

To be able to claim EMDG for a promotional activity, you must:



Have spent the funds to seek out, create demand for or develop an export market for your product

Be the intended principal in the export transactions (not an agent),

Have paid the expense during the financial year (ie: it must be taken up as an expense in your P&L),

Have evidence of the expense and what it was for (ie: invoices, bank statements, etc)

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